The Apprentice (MIGRAIN/SHEP)

The Apprentice - Series 6, Episode 4

Media Language
Classical music - sophisticated, elite
Close up shots in opening - intent, realism, audience can emphasise
Clothing - formal, sophisticated
'Previously on The Apprentice' - open to new audiences as they can catch up
Non diegetic parallel music
Different tasks - each week will appeal to audiences with different interests, diverse
Reality but character roles are still in place (15.08-16.30, 55.45-56.40)
Voice over helps to create character roles

Institution
BBC
Public service broadcasting
Educating as well as entertaining

Genre
Reality TV
Business
Voyeurism (Boardroom)

Representation
Lord Sugar, Nick and Karren - Wise, Superior
Different characters represented differently
Winning team - admirable
Losing team - shameful

Audience
Male and female audience
Primary audience - ABC1, 25-50, White
Secondary audience - C2D, 12-14, All ethnicities

Ideology
Money is important
Put yourself first
Success can be achieved with hard work

Narrative




Social
People are now striving for success more than they used to

Historical


Economic
Recession - making money

Political