Cultivation theory - Audiences might watch shows such as The Apprentice and think that being like them is what they need to be successful; Rather than 'dumbing down' audiences, they are looking for education while still enjoying the reality element of the shows
Copycat theory - People see contestants becoming famous and successful so they aspire to become like them
Uses and gratifications - People should learn from and be educated by what they watch, rather than just watching for light entertainment
Reception analysis and ethnography - Different people read shows in different ways; Just because talent shows are popular, it doesn;t mean that it is popular with everyone; The elite would rather watch educational shows
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