Actuality - The texts are reality; They have not been scripted
Audience flow - The Apprentice: You're Fired! gets audience flow from The Apprentice as viewers 'might as well' just turn over to BBC2
Audience participation - Audiences increasingly like the democracy of voting; In The Apprentice: You're Fired!, audiences vote, although their vote doesn't influence the show
British Broadcasting Corporation - Differences in the ideologies of PSB shows (The Apprentice) and commercial shows (The X Factor)
Celebrity - Contestants may gain celebrity status (Celebrity Coach Trip)
Demographics - Demographics differ from entrepreneur shows to entertainment talent shows
Dumbing down - Commercial shows could be seen as dumbing down society
Elite - The elite would appreciate PSB shows such as The Apprentice
Empathy - Audiences emphasise with the characters due to the actuality
Fifteen-minutes-of-fame - Ordinary people gain celebrity status but it hardly lasts
Hegemony - The elite have control over PSBs but commercial TV is for the working class
Highbrow - The Apprentice and Dragons' Den are intellectual
Independent Television - Provide entertainment over education
Interactive media - Voting system
Lowbrow - Talent shows are for light entertainment
Mainstream - Talent shows appeal to mainstream audiences; Entrepreneur shows appeal to smaller audiences
Niche marketing - Targeting a small audience
Non-narrative television - Follows reality
Public service broadcasting - Information and education as well as entertainment
Reality television - Real life situations
Talking heads - The Apprentice: You're Fired!
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